The penalties most people miss
LinkedIn now flags behaviors that look promotional or automated. The biggest reach killers:
- Inline external links: -25% to -60% reach; editing to add a link is its own -20% hit.
- Cadence violations: More than one post in 24 hours or tight stacks (<3 hours) trigger spam classification.
- Format streaks: Three carousels in a row can drop visibility ~35%.
- Over-tagging/hashtags: >5 tags or >6 hashtags look like engagement bait.
Safe posting guardrails
- Keep ≥24 hours between posts; 2–3 per week is the sweet spot.
- Limit to 3 hashtags and 2–3 relevant tags.
- Rotate formats (e.g., poll → carousel → image) to avoid streak penalties.
- Schedule Tue–Thu, 10 a.m.–12 p.m. or 1–4 p.m. for the best test audience.
Handling links without losing reach
- Best: Publish without the link, then edit 30–60 minutes later to add it (remove preview card).
- Also effective: Place the link in the first comment and pin it.
- Resource exception: 4+ links in a post are treated as a “resource drop” and can perform 3–5x better—use sparingly for curated lists.
Shadowban early-warning signals
- 50%+ drop in impressions across 2–3 posts.
- Posts not appearing in hashtag searches.
- Connection requests suddenly ignored; DM acceptance falls.
If you see these, cool down for 48–72 hours, then resume with plain-text + image or carousel posts that avoid links and tags.
Quick pre-publish checklist
- No inline links (or 4+ if a resource post)
- ≤3 hashtags and ≤3 tags
- Last post was >24 hours ago
- Format differs from the last two posts
- Strong 15+ word comment prompt in the CTA
Staying inside these rails keeps your best content from getting throttled before it has a chance to prove itself.
Frequently Asked Questions
How do I know if I'm LinkedIn shadowbanned?
Signs of LinkedIn shadowban include: 50%+ drop in impressions across 2-3 consecutive posts, your posts not appearing in hashtag searches, and sudden drops in connection request and DM acceptance rates. If you see these patterns, pause posting for 48-72 hours, then resume with plain-text content that avoids links and excessive tags.
Do external links hurt LinkedIn post reach?
Yes, inline external links reduce reach by 25-60%. Additionally, editing a post to add a link later causes a separate 20% penalty. The safest approach is to put links in the first comment and pin it, or publish a "resource drop" post with 4+ links which LinkedIn treats differently.
How many hashtags should I use on LinkedIn?
Use 3 hashtags maximum per post. More than 6 hashtags triggers spam classification. Choose specific, relevant hashtags over generic ones like #motivation or #success. LinkedIn's algorithm in 2025 treats excessive hashtags as engagement bait and will suppress your reach.
How often should I post on LinkedIn?
The optimal frequency is 2-3 posts per week with at least 24 hours between each post. Posting more than once in 24 hours or within 3 hours of your previous post triggers cadence violation penalties. Quality and consistency beat volume—LinkedIn rewards strategic, spaced-out posting over daily content dumping.
Why is my LinkedIn reach suddenly dropping?
Sudden reach drops usually indicate you've triggered one of LinkedIn's hidden penalties: posting too frequently, using too many hashtags, adding external links, or posting the same format repeatedly. Check if you've posted within 24 hours of your last post, used more than 3 hashtags, or posted 3+ carousels in a row.
Can I recover from a LinkedIn shadowban?
Yes. If you suspect shadowban, stop posting for 48-72 hours to let your account "cool down." When you resume, post plain-text content with an image (no carousels), no external links, maximum 2 hashtags, and no person tags. Gradually return to normal posting after 3-5 successful posts.
Written by Voketa Team
