LinkedIn 2025: The Golden Hour Playbook

TL;DR

LinkedIn now evaluates your post inside a 60-minute window before deciding whether to expand beyond ~7% of followers. The fastest path to reach is stacking meaningful comments, saves, and reply threads in that hour. Plan the hour, not just the post.

• Focus on comments ≥15 words; they carry ~15x the weight of likes.
• Rally teammates to comment within 10–15 minutes; reply quickly to turn them into threads.
• Avoid external links and format streaks; stay within the 24-hour cadence guardrail.
• Self-reply at 60 minutes and 6 hours to add depth without looking spammy.

How the 3-stage test works in 2025

1. Stage 1 (0–60 minutes): Quality classification. Grammar, link placement, tag/hashtag limits, and cadence checks decide whether you get tested at all.
2. Stage 2 (1–2 hours): Test audience (~7% of followers). Early engagement determines whether you break out to second- and third-degree networks.
3. Stage 3 (2+ hours): Extended distribution. High performers can circulate for weeks via resurfaces and saves.

Your Golden Hour checklist

• 🕐 Before publishing:
  • Schedule in Tue–Thu, 10 a.m.–12 p.m. (or 1–4 p.m. secondary window).
  • Rotate formats—avoid three of the same in a row (e.g., poll → carousel → image).
  • Remove inline links or move them to the first comment.
• ✅ 0–15 minutes:
  • Tag 1–2 relevant teammates to answer a prompt in 15+ words.
  • Drop a pinned comment with a question or resource for readers.
• 💬 15–45 minutes:
  • Reply to every comment with context or follow-up questions.
  • Add depth: data point, short story, or mini-checklist.
• 🧠 45–60 minutes:
  • Post a self-reply that extends the post (bonus example, template, or link in comments).
  • Note save-worthy points (“bookmark this for your next sprint review”).

Prompts that trigger meaningful comments

• “What’s the most counterintuitive lesson you’ve learned about this? Answer in 15+ words.”
• “You can only do one of these this quarter. Which one and why?”
• “Fill in the blank: The biggest mistake people make here is ___. Explain.”

Save + share CTAs that don’t feel spammy

• “Save this checklist before your next launch retro.”
• “Bookmark this framework so you can reuse it with your team.”
• “Share this with someone who needs a faster way to get first-hour comments.”

Metrics to watch (and targets)

• Save rate: saves ÷ impressions → aim for 3%+.
• Meaningful comments: % of comments ≥15 words → target 50%+.
• Engagement timing: 70% of comments within first hour → signals quality to the algorithm.

Golden Hour template you can paste into your scheduler

1. Tag: @two teammates with a 15+ word question.
2. Reply: every comment within 10 minutes.
3. Self-reply: 60 minutes with a bonus example + link in comments.
4. Follow-up: 6 hours with an insight or updated metric.

Treat the first hour as part of your content—not an afterthought. When you plan engagement like you plan the post, the algorithm gives you room to grow.